Internet Marketing Web Site Design

On This Page

What's an internet marketing web site and why are they so effective?
The features an internet marketing web site design.
The difference between internet marketing and e-commerce web sites.
My experience in designing internet marketing websites.
Overview my basic internet marketing web site package.
See a sample of one of my own internet marketing sites.
Call or email me for a FREE design and development quote.

Copy writing to create a 'direct' response

'Copy' means the words on a page. To increase sales and conversion it's essential to have:

Very compelling headlines - specially written and tested.
Clearly defined benefits directed right at for your target audience.
Credibility features like audio or video testimonials can be added.
A very definite offer.
A sense of urgency so that visitors feel compelled to act right now.

Finally, good copy will give your visitors a specific call to action and suggests a way for them to respond.

Conversion Architecture

This is a fancy way of saying that your site has been designed so that visitors are led step by step through a sales process, no matter what they click on. A solid conversion architecture builds desire and urgency with each click, and culminates in the close of a sale. Effective conversion architecture identifies precisely where your site's visitors are 'falling out' of the online sales process and then fixes that leak - so that you are continually getting the highest rate of conversion possible for each and every visitor to your website.

Essential Marketing Concepts Built In

A good front end, a rich and diverse back end, list building, a consistent continuity program, your compelling story and vision, gathering target marketing information, creating adjacency revenue streams, techniques that compel and increase visitor interactivity, targeting special offers to segments and niche's, brand creation and extension and utilizing your USP are just a few of the principles I build in to every marketing based web site I design.

Opt in's and Auto-responders

Building your own list of people who have chosen to receive information from you is sometimes called 'Permission Based Marketing. This involves setting up compelling reasons for people to opt in, and then delivering quality content that makes compelling offers and delivers value to your target audience.

Testing and Stats

Using split testing and knowing and using your stats to make important decisions - will put your site and your online marketing on a whole new level. Most web site designers and creators don't know how to use stats and testing effectively and so don't do it.

Increased Traffic

Increasing targeted traffic to your web site can be created by features like opt in's, joint venturing for lists and advertising, affiliate systems, formal referral systems, online and offline advertising, blogs, articles, and SEO features including pay per click and organically optimized web pages.

Bottom Line: Traffic + Conversion = Profit

The heart of any internet marketing web site design and implementation is to increase traffic and conversion. That's what it's all about. Traffic And Conversion are the twin goals of an internet marketing design.

An e-commerce site
sells products only - an online store is a perfect example.
uses a shopping cart and sells products over the internet.
may have no sales copy, opt in's or conversion methods at all.
may not have been designed to increase sales.
can be made more effective with internet marketing design concepts.

An internet marketing site
can sell services or products, online or offline.
may or may not make sales directly over the interne.t
can also sell products using a shopping cart.
is specifically engineered with direct and online marketing features.
iIs specifically designed to increase sales.

A handful of things make me different from 98% of other website designers.

1. Copy writing

My copy writing experience comes from being an NLP (neurolinquistic programming) trainer for 10 years and from taking copy writing courses including Carl Galetti's Copy writing Protege Program.

2. Online marketing and SEO (Search Engine Optimization)

My search engine optimization skills were acquired by hiring SEO experts to mentor me, from taking advanced SEO courses at UNLV, from attending several conferences and from using and testing SEO methods on my own web sites for many years. I often consult other top search engine optimization experts for their insights and advice.

3. Knowledge of sales and direct response marketing

I developed marketing and sales skills from running my own businesses for over 20 years and from being a sales and marketing trainer for fortune 1000 companies. I've also studied with some of the top marketing experts in the world including Jay Abraham, Dan Kennedy and others. I attend numerous marketing conferences to discover the latest SEO, web site promotion and online marketing techniques.

Finally, I generate over 95% of my income from my online marketing methods - all of which comes from my own websites. I currently own over 90 URL's in more than 17 different industry niches.