Search Engine Optimization, SEO

Your entire site or specific pages of your site are submitted to the most essential search engines and online directories. This causes them to appear in searches and in other directories as well. It's essential for traffic to your website.

SEO sculpting of a page means a page (and website) is configures using over 20 specific search engine techniques based on the algorithms of the major search engines. This 'sculpting' is what will cause your particular web page to come up higher in online searches.

The single most powerful way to create a page on the internet is to combine SEO sculpting, copy writing and conversion architecture.

SEO
The SEO sculpting causes your page to appear higher in the search engines. This will bring more traffic to your web site. But traffic alone doesn't mean much if the pages of your web site don't convert visitors into customers. That's where copy writing comes in.

Copy writing
Good copy writing is the key to conversion. 'copy' means the words on the page, and it's the words that cause people to buy. That's the secret. Well written copy will capture your visitor's attention and lead them through a sequence of clicks that ultimately compels them to take action.

Conversion Architecture
This is the heart and soul of the online sales process. Conversion architecture is a fancy way of saying the online sales process. It takes the form of a series of clicks that lead to a sale. This 'series of clicks' is no small thing. It must be engineers carefully, especially due to the short attention span online. Identifying precisely where your visitors are 'falling out of the online sales process' is critical.

In this package every page is SEO sculpted, written using copy writing techniques, and put together using conversion architecture to ensure that your visitors are guided elegantly step by step through a process that turns them into customers.

The result is both traffic ANd conversion. That's online SEO jargon for more sales, more often.

We can look over your website and let you know what it will take to optimize it for the search engines. Is your copy effective? How is your over al conversion architecture? Are your visitors falling out of your sales process? If so, where?
What will it take to increase qualified traffic to your web site and then convert a large percentage of those visitors into customers.

Pay per click campaigns involve the creation of both web site pages and pay per click ads, along with tracking click through and conversion rate. Often, split testing particular ads you're running is a great use of your pay per click account to improve the effectiveness of your online advertising. Regular maintenance of a pay per click account is also important so that your 'bids' for certain terms are competitive on a regular basis.

An search engine algorithm is the formula that determines which particular web pages will come up higher in an online search.

Most algorithms of the major search engines use 'inbound links' as part of their 'formula'. In other words, pages with more inbound links are ranked higher than those without inbound links.

This is why a link exchange system is a requirement if you want to come up in the top 10 for particular keyword phrases and terms.

Online articles about topics related to your products and services, blogs and banner adds are all ways to generate more traffic.