|
What Makes Us Different
What sets us apart from 99% of other web design firms is our strategic approach.
Most web designers are just graphic artists. We are strategists. That one difference may be the single most important distinction you make when it comes to choosing a designer for your web site.
We NEVER start with web design. We always begin with your business.
We want to know as much as we can about your business because that's what will help us to design or re-design your web site into a superlative sales, marketing and customer service blockbuster!
Most business owners have no idea what a web site can really do for their business.
A well made web design, the way we do them, always includes a marketing and usability strategy. And not just a cursory one either.
Why are those two things so important? Because when you get both the design and the strategy right - that combination alone can grow your business geometrically.
The right design and strategy can help you gather an incredible amount of information, allowing you to learn about your markets, your customers and your competition like never before.
They can help you to extend, improve and strengthen your brand, and teach you how to serve your customers better.
They can give you insights into what products and services to offer next, how to improve your competitive advantage and even identify adjacency market opportunities.
The right strategy and design can result in a lot more traffic with a lot less effort, and a much higher conversion rate so that those visitors become customers.
With the right strategy and design, you can do advertising for pennies on the dollar, test your ads for free and track responses and data more accurately than ever - all automatically.
And the list goes on and on!
The vast majority of web design firms don't really know how to do this kind of strategic planning at all - much less how to translate it into technology that's usable on a web site.
They're just graphic artists! A graphic artist is the last person you want creating or co-creating your sales and marketing engine online!
Strategic web applications are really exciting. You can automate an incredible number of tasks.
One example is genuine search engine optimized pages. Once completed, they essentially constitute an automated sales force that's out there on the internet selling your services 24 hours a day 7 days a week.
I've created pages on my OWN web sites that are still pulling in inquires 7 years after I built them! That's what you call getting serious mileage out of your advertising investment.
Some of those pages I built advertise products - and they continue producing automated income streams with no additional sales or marketing required.
When people ask me what makes us different or why people hire us, I always talk about the strategy. How much we love to get into it for our clients, and how we customize everything so it generates profit for their business.
For more information about how our strategic approach to web design can help you and your organization, click on small business web site design.
|
Call us today for a