I. Increase traffic and unique visitors
 Blogs
Search engine optimized web site pages
Keyword elicitation
Pay per click campaigns
Article creation
Affiliate programs marketing techniques
Link strategies and inbound link creation
Viral marketing
Referral systems
Mail traffic generating techniques & campaigns
Online advertising and paid placement
Join venture and host beneficiary relationship strategies
Increase your (organic) ranking in the search engines
RSS feeds, broadcasting, pod casting
Send to a friend feature
II. Increase conversion and sales
Copy writing
Sales letter style pages with
Opt in auto responded email series with squeeze pages
Sales techniques: up sells cross sells, point of sale promotions
Front end to back end construction and improvement
Constructing irresistible offers for specific market segments
Conversion architecture- visitor to purchaser pathways built in
Shopping carts, Paypal and accepting credit cards
SSL - secure online payment systems
E-commerce style web site design
III. Increase intelligence & information gathering
Statistics (also called analytics)
Internal search features
Testing - split testing
Competitor web site analysis, SWOT's
Market and industry analysis using Michael Porter's techniques
IV. Improve Competitive advantage, online strategy & Brand
Information gathering surveys, forms and promotions
Competitive research
USP (Unique Selling/Service Proposition) development
Strategy consulting
Brand analysis, construction and extension
Market opportunity and adjacency initiatives
V. Improve customer service and client retention
Customer Service systems inducing 'email ticketing' systems
Referral by design systems
Customer service evaluation forms and language
Client surveys, give away's and bonus strategies
Data base strategies
Data base construction, maintenance and marketing
VI. Improve your image, design, appearance
Graphic design
Link structure and navigation
Logo and image design
Flash animation
Custom email headers
VII. Increase your back end
SEll more of your products and services to existing customers and clients.
Continuity programs
Ezines (email newsletters)
Up sells and cross sells, bundling and point of sale promotions
Back end email strategies
Membership and password protected sections of your web site
Custom auto responded email series with 'next purchase' copy writing
Advanced affiliate techniques
Formal referral and referral by design systems
Digital downloads
VIII. Increase site functionality, navigation and engageability
Monthly maintenance packages
Navigation and link improvement
Visitor participation strategies - contests, surveys, blogs etc.
'Take A Tour' sections
Web site re-design
Usability studies
Web master services including team and project management
IX. Enhance community, communication and group identity
Membership sites and sections
Community content development and plans
CMS - Content management systems
Enrollment techniques
X. Create a vision of the future your company can grow in to
Future paced web site development
Goal oriented development packages
Coaching and consulting plans
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