Web Site Development Process

A Brief Summary of Our Seven Step Development Process . . . and more!

All our web site development and online marketing packages include special strategic marketing and planning sessions. These are usually in the form of a couple enlightening and revealing phone conversations.

Our specialty is to put your marketing on a whole new level. We'll help you clarify your brand, identify your optimum target markets, find your ideal strategic position and most importantly - carve out for yourself a significant and distinct competitive advantage. Once that's done, we'll leverage your business geometrically using custom web site design or re-design and carefully selected internet marketing techniques and strategies.

What makes us different?

What sets us apart from virtually every other web site development firm?

It is our marketing and strategy process. We have a special talent for converting what we learn from the strategic management process into effective revenue generating and marketing applications that work on the internet.

The depth and time required for this process varies depending upon the scope and time line of your project.

Finally, don't expect to know the answers to all the questions below. Most business owners don't. Remember, we're the marketing experts. It's our job to guide you through the process one step at a time and to make it easy and enjoyable for you. Most of our clients tell us it's a highly informative and enlightening experience.

Our 7 step development process

I. Evaluate your company and brand

What's your brand? What idea are you promoting?
What central message do you want to convey to visitors?
What's your mission, your passion, purpose and vision?
What is your competitive advantage? What distinguishes you?
What benefits does your product or service provide?
What are the key elements in your value chain?

II. Clarify objectives and goals for the site

What are your goals for the site?
What should specific pages produce?
What information do you want to gather?
How specifically do we want visitors to respond?
What unique opportunities might the site help capture?

III. Develop marketing strategy

Who is your target audience? How will we reach them?
Have you segmented your market? If so, how?
What is your position in the market place and how effective is it?
What is irresistible to your niche market(s)?
What are their biggest problems? Which ones can you solve?
What benefits are most important to them?
How do they define value?
A simple SWOT analysis.

IV. Create site design and layout

What user interface is optimal?
What color scheme matches the sites over all theme?
What look and feel do you want?
What design structure best supports your position, brand etc?
What conversion architecture - navigation structure is best?
What questions will visitors be asking when on your site?

V. Select features and design interactivity

What interactive features will accomplish your objectives?
What will cause visitors to return again and again?
What technology will be required?

VI. Market and promote your web site

How will we drive traffic to your web site?
What niche markets will be contacted, how and how often?
What offline marketing methods will be used?
How will the online marketing interface with sales?
The front end, the back end, the up sells and cross sells?
What are your competitors doing well? Doing poorly?
How will we drive quality traffic and ensure conversion?

VII. Setting up ongoing maintenance and Growth

How will we secure steady traffic and conversion?
What are the most important statistics to monitor?
What's the ongoing growth plan?
What's the next major milestone for growth?
What could increase sales and marketing exponentially?

Why our strategic design process is so effective.
More on our strategic development process.
What makes us and our development process so different.

Web Site Development